| Assists in the development and implementation of the integrated marketing communications plan/marketing program for a specific brand or a segment thereof. Size of business assigned is small minor to mid-size.
1. Product/Brand Management
- a. Helps immediate supervisor to develop business and marketing plans for an assigned product, brand or segment thereof, including in-store/sales promotions, activation programs, digital marketing initiatives and other implementation strategies.
- b. Assists his/her immediate supervisor in new product launches and similar initiatives.
- c. Assists in the development and implementation of communications materials involving assigned brand, including merchandising, PR/publicity.
- d. Coordinates regularly with plant, sales, manufacturing, supply chain and procurement on design, distribution and product specifications or changes as needed.
- e. Assists in the implementation and participates in the evaluation of promotions, activation and PR/advertising associated with assigned brands or product; assess success against approved plans.
- f. Assists in the development of shopper/trade marketing materials and programs and coordinates these with Shopper/Trade Marketing (Sales)
2. Financial Management
- a. Monitors A&P spendings for the brand assigned, assuring adherence to the approved budgets
3. Industry Intelligence
- a. Monitors competitive developments related to the brand assigned such as promotions, advertising materials, product or SKU launches, price changes
- b. Participates in market research and analysis and helps his/her supervisor in organizing such information for use in brand or product planning.
4. Omnibus or Corporate Initiatives
- a. Participates in the development and implementation of corporate events and projects that are spearheaded by the Marketing team
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