The Category Insights Manager will lead in landing strategic consumer, portfolio, channel and performance insights that drive business growth. The manager will be working together with the commercial function to identify issues, opportunities and generate ideas based on quantitative/qualitative research and credible sources of information (economic reports, business trends).

Specifically, he/she is responsible to lead appropriate research projects (qualitative and quantitative) that support the commercial function, across categories (i.e. RTA, Brand Health, UAI, Shopper, Product Evaluations, FGDs). He/she may also pilot new methods and approaches, technology and new suite of research toolkits across categories.

The manager should be able to integrate and synthesize knowledge across insights and analytics and be able to communicate this in a manner that drives action.

Major Area of Responsibility:

A. Activities:

1. 1. Work with external partners and commercial function for the Retail Audit, Home Panel and Brand Health (monthly or quarterly)
2. 2. Generate insights from the data generated in the RTA, Home Panel, Brand Health and other research projects
3. 3. Work with Brand Team, R&D for product evaluations
4. 4. Develop category reviews for year budget planning
5. 5. Develop market share and brand health targets with Brand Team
6. 6. Build compelling insight from multi data sources to influence business decisions

B. Key Behaviors/Requirements

1. 1. Behaviors include building and driving relationships with the commercial team
2. 2. Ability to work with external partners to deliver research projects
3. 3. Connected externally with the latest competitive moves, innovation ideas, trends and acting with speed and agility
4. 4. Experience in analyzing Retail Audit, Consumer Panel and UAI Tracking
5. 5. Strong quantitative and qualitative research skills and project management skills
6. 6. Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision-making
7. 7. At ease in facilitation role- helping stimulate idea generation, co-create ideas together with commercial team