Alaska Milk Corporation (AMC), the City Government of Manila, and Republic Cement have reaffirmed their commitment to sustainability and environmental responsibility by renewing their partnership with the Wrapper Redemption Program. The ceremonial Memorandum of Agreement (MOA) signing took place on 19 September 2023 at the Office of the City Mayor in Manila City Hall.
The Wrapper Redemption Program, initially launched in 2019, is one of the main pillars of AMC’s Corporate Social Responsibility (CSR) Programs called AlasKalikasan. It aims to promote proper waste management and encourage recycling within the city while introducing proper nutrition through milk consumption to the community. Under this program, residents can exchange single-use plastics in exchange for Alaska Fortified Powdered Milk Drink. This initiative not only incentivizes responsible waste disposal but also contributes to Manila’s overall cleanliness and sustainability.
AMC Managing Director Tarang Gupta expressed his enthusiasm for the partnership renewal, stating, “We are delighted to continue our collaboration with the City Government of Manila for the Wrapper Redemption Program. Through this initiative, we are promoting responsible waste management and fostering a sense of environmental consciousness among the residents of Manila. True to Alaska’s passion, we do not just nourish Filipinos with affordable nutrition but also nourish the planet.”
City of Manila Mayor, Hon. Maria Sheilah “Honey” Lacuna-Pangan, also emphasized the importance of this partnership. “We have been partners with Alaska Milk since the launch of AlasKalikasan. The Wrapper Redemption Program has been a tremendous success in promoting sustainable practices and raising awareness about waste management. We are thankful to Alaska Milk Corporation and Republic Cement for their continued support and commitment to making Manila a cleaner and greener city,” said City of Manila Mayor.
The renewal of the partnership between AMC, the City of Manila, and Republic Cement for the Wrapper Redemption Program highlights the significance of collaboration among the private sector and local government in addressing environmental challenges. This initiative sets an example for other cities and corporations by encouraging responsible waste management and recycling, ultimately contributing to a cleaner and healthier environment for all.