On January 09, 2019, Alaska Milk Corporation, headed by the Human Resources Department, launched the #pusongalaska Day which aims to strengthen AMC as an employer, by promoting the FrieslandCampina Careers page through the different social media platforms such as Facebook, Linkedin and Instagram.

During the launching, AMC employees were encouraged to share their photos, videos and stories that describe Alaska as an employer or depict AMC Purpose, People, Culture, Innovation, Pride and Win-Win Behavior. The chosen stories will be posted on social media via the FrieslandCampina Careers page.